Are you looking for a better career opportunity?Careers
info@devigital.com
Are you looking for a better career opportunity?Careers
info@devigital.com
Frequency
Audio Ad Management
An audio-based ad service perfect for your digital marketing needs, delivered to the top audio ad producers.
About this project
The team at Frequency wanted to develop a unique platform for audio advertisements that would give users a chance to broadcast their ads for any audio PlayStation.
Using Frequency’s audio ecosystem, you can create powerful audio ads and boost your digital presence The team wanted to develop an automated ads processing system that would play the ad based on the defined targeted audience. Our task was to offer our development expertise to handle the complex infrastructure, programming of the app, and ongoing support for this audio service.
The Client
Frequency was founded in 2012 and was the only top company for audio and display ads management. Experienced with noteworthy customers like Spotify, the team frequency was enthusiastic about entering the digital ads industry and making a name for themselves with their exceptional services.
Later on, Frequency focused its attention on audio ads, harvesting the ripe market of broadcasting and is currently working with the top broadcasting services for ads management in the USA, UK, and Australian regions.
The distinct feature of Frequency is that it offers scalability, speed, and performance for all its customers.
44%
INCREASE IN ORGANIC TRAFFIC
35%
TRAFFIC VOLUME IN 18-24 YEAR OLD TARGET DEMOGRAPHIC
40%
INCREASE RETENTION
Challenge
Frequency was looking for a team of expert engineers to provide them with the technical mastery required to develop the project. They reached out to Devigital Systems because of our stellar reputation of delivering excellent results in short deadlines.
We were presented with numerous challenges in developing the infrastructure that could handle requests in milliseconds as well as in custom logic development. Our biggest challenge was to enable program and infrastructure that could work at a high efficiency while keeping the cost-controlled.
Technical Challenges
The project consisted of multiple challenges and complex problems, but our team fulfilled them successfully. They included:
Handling Ad requests: One of the biggest challenges was to develop an ad server that could handle multiple ad requests within milliseconds. The system had to handle 10k requests per minute and responses should be generated in seconds
Development of architecture: Our target was to handle 10k requests per minute and responses should be served within 300 milliseconds. The infrastructure had to be designed keeping in mind the demands required from the ad server
Custom logic development: To design the program for our custom response demand we had to implement custom logic that could return the request within milliseconds
Geo-targeting and weather-targeting: The platform was equipped to play the relevant ads to the customers automatically. For this process, we had to implement geo-targeting so the ads would be based on the user’s location. The logic was also defined in a way that certain ads would play according to the weather keeping the signal strength in consideration
Updating platform: The old existing system had to be updated to the latest frameworks. We were able to bring the system to JavaScript language successfully
Objective
Frequency wanted to focus on audio ads that would target specific users based on geo-targeting. The Frequency platform was an automatic ad engine that would use custom logic and ad servers to play relevant ads to relevant audiences.
The aim was to allow customers to reach their target audience by implementing an automated platform that could handle requests and implement ad strategies. Users had the flexibility to create captivating ads using the Frequency Platform
Our main focus was to develop a platform that could provide these functionalities while keeping the cost of development at the minimum and deliver the project within strict deadlines
Scope
We had to work quickly and within short deadlines to deliver this project. During development, the client was aware of our progress and we efficiently executed the development phases. We were ready to provide the backend and API services required for the smooth functioning of the app
Peer Review
The testing began by checking the functionality of the features and ensuring that it works with multiple users. Bug fixes were recommended after a thorough analysis of the code by multiple engineers. Throughout the project execution, we offered various suggestions to the client one of which was to use emerging technologies. We successfully convinced the client to switch to JavaScript and the app now functions in React and Node
Agile Development
At Devigital we ensure an agile approach to management to establish quick delivery of the project and to keep the client aware of the project's progress. Implementing agile methodology gave us a significant boost in our development processes
Web App
Frequency is a web app with Devigital System as its development center. We are the technology service provider offering APIs and backend services for the app using Javascript. Currently, the app uses React and Node for the development. Our DevOps team helped us in creating the infrastructure required for the app to run smoothly in a very efficient timeframe.
Key deliverables:
- Enabling an Ad server that could handle custom requests and generate responses in milliseconds
- Implementation of custom logic for the platform
- Applying CI/CD pipelines for deployment
- Automation of the already existing features in the app
- Equipping the app with geotargeting and weather targeting to show relevant ads to a specific audience according to the signal strengths
- Upgrading the app to new technologies and frameworks
Maintenance of the app
We are providing Frequency with full ongoing support of the app concerning the development of new features, testing for bugs ensuring a bug-free code, and implementing any changes if the project demands.
We also monitor the app for smooth functioning and any urgent troubleshooting as there is 0% downtime and we respond immediately to client’s requests
Core features of the app
The core features of the app include:
Ad Builder
The ad builder platform allows the user to edit and configure ads, mix multiple ads, and apply necessary modifications to the ad for effective results. The frequency team offers training to users regarding the use of Ad builder
Chimera Metrics System
Once the ad is completed and played, a log system monitors the result of the event and keeps track of engagement and traction generated over the ads
Ad Server
Special infrastructure with custom logic has been designed to handle the ad server requests and generate the response in milliseconds
Podcast Creative Management
Another feature currently under development is the automation of podcast networks using better workflows for increased efficiency and scaling ad operations
Admin Console
The admin console is designed for the addition of new customers to the Frequency Platform
Headquaters
United States of America
Industry
Information Technology
Services Provided
Development & DevOps
The Results
After collaboration with the client our team of developers was able to produce a state-of-the-art and scaleable audio ad management platform with high efficiency
Timely Delivery
The project was executed and delivered with complete features on time regardless of strict deadlines
Development of the new features
An important task was to develop new infrastructure and features using the latest technologies for development, which was achieved successfully
Ensuring top quality
After the completion of the development phase, our quality assurance team did rigorous testing of the app to ensure a top-notch performance for end user
Cost-effective results
The app performed tremendously upon release, and the entire development cost was kept to a minimum, ensuring results within the client’s budget
